West Paw is a leading designer of unique pet products. From nearly indestructible dog toys, to plush toys and dog beds, to a full line of cat toys, West Paw’s Made in the USA pet products are a favorite among pet owners and their furry friends.
We were asked to design a system that would include a free-standing Tower, as well as wall mountable display elements. The Tower needed to be flexible enough to accommodate a variety of West Paw products – from the smallest toys to the largest beds. Branded Hooks, Faceout Bars, and Headers needed to mount either to the Tower or to a slat wall.
An initial order of Towers and Wall Systems was delivered to retailers who reacted positively as the displays provide a “home base” for the sought-after West Paw products.