Sublime Marketing had an opportunity to test market its new Comfort Mat in selected Bed Bath & Beyond stores. That was the good news. The challenge was that BB&B had very stringent requirements about size, weight, and placement of the displays. We conceived a simple, yet durable, steel platform which accommodated interchangeable graphics and a large section of a sample mat. The display provides strong visual identity while also inviting physical interaction.
The displays rolled out to Bed Bath & Beyond stores where the response was positive and sales of the mat exceeded expectations.