Magellan is one of the pioneers of GPS technology. Their newest product offering is a wrist-wearable, multi-function, GPS-enabled device called Switch. The product is directed towards outdoor, adventure, and fitness enthusiasts. Magellan asked Concept Designs to design a simple watch stand that would identify and elevate the product in a crowded watch or technology display case. We presented a silver powdercoated steel stand that is notched to accept the wristband. A thin foam pad is adhered to the rounded backer to keep the device from slipping. The Magellan logo is prominently silkscreened on the base.
The new displays take advantage of Magellan’s brand equity and present a simple, yet elegant, platform on which the new devices are displayed. Retailers appreciate both the small footprint and the innate organization that the stands bring to their often dis-organized display cases.