The challenge was to create a display system that could highlight individual watches, while also providing a platform for the display of multiple watches. Additionally, the displays needed to echo the materials, design language, and markets that are the hallmarks of the brand. The first Luminox watches were used by the Navy Seals. Subsequent watches were designed around military aviation themes (Stealth, F-16, F-117 Nighthawk, etc.). The displays needed to reinforce this combination of functionality, utility, and strong, lasting quality.
Luminox has enjoyed great success with the display system. It has helped elevate the perceived value of the watches and has been instrumental in expanding the Luminox retail base. The displays have also helped Luminox open doors to retailers like Sharper Image and Tourneau. The displays have been re-ordered several times.