Design a mask display targeted at Ironman tri-athletes. The display must be made for the high-end retail environment of specialty stores supporting the tri-athlete market. The countertop unit must hold 1 - 4 masks without packaging. The display must also support a replaceable graphic card that shows strong branding and images reflecting the target market. It must be made from superior materials and construction, to be consistent with the high-end image and quality of the product.
The modular design allows retailers to show multiple masks with optional security cables. The high-end look hits the target market of tri-athletes with a typical demographic of: income $90K, age 37, 46% college graduates, 37% graduate degree, and 80% male. Using replaceable graphics keeps the display fresh over the seasons. The choice of high-end materials reinforces the image and quality of the product.