Concept Designs

CHALLENGE

Cascade Designs sought to reinvigorate its Platypus brand by creating a high quality freestanding display for Platypus products. The Platypus Floor Display needed to dispense a wide range of Platypus hydration products as well as highlight and emphasize the Platypus brand. The design needed to key off graphic and color combinations from the Platypus product packaging, resulting in a cohesive, consistent merchandising platform. The display needed to function either 2 or 4-sided and accommodate standard, off the shelf slat wall pegs. It also had to allow for interchangeable graphic elements. The unit had to include casters for mobility, and knock-down for low cost UPS shipping and easy assembly.

MARKET RESULTS

The marketing group at Cascade Designs was very excited about finally being able to offer their retailers top-notch POP for the Platypus line. When the prototype was shown first shown at Outdoor Retailer, their European distributors wanted the display as well, which increased the order quantity by over 25%.

It has allowed Cascade Designs to broaden distribution of the Platypus line into new retail channels and has strengthened relations with existing retailers. Demand from retailers has been high for the Platypus Floor Display. They praise its clean design, durable construction, ease of assembly, and merchandising flexibility.