Penguin Brands - Fabric Care Display
CHALLENGE
Penguin Products, the recognized leader in quality shoe care products, introduced a new line of high tech fabric care products in 2004. They required a flexible and expandable display that would attract consumers, educate them on the advantages of the products, and dispense 3 different sized products. And the display needed to function as a single bracket on grid wall or countertop, as well as mount to a 3 way adaptor that would allow it to sit atop a 4-way apparel display.
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MARKET RESULTS
We met the various challenges with a visually striking and highly functional display system. Penguin introduced the displays into the outdoor channel as well as mainstream sporting goods retailers. The displays’ success led to a re-order.