Concept Designs

CHALLENGE

Italian outdoor footwear manufacturer, La Sportiva, is one of the leading high end brands in the hiking and trail shoe market. Their brand is much stronger in Europe, and they wanted to establish more of a presence in the US market. They required a new display system that would accurately convey and confirm their quality image.

They turned to Palo Alto, CA-based Concept Designs to create a display system that would:

• Grab the customer's attention
• Present strong, unified branding on wall and countertop
• Convey technical superiority without being intimidating
• Communicate innovation and quality
• Subtly affirm La Sportiva's Italian heritage

They required a Wall Sign, Shoe Shelf, Shoe Riser, and Shelf Talker. All the pieces needed to be durable, yet affordable.

MARKET RESULTS

La Sportiva competes in a market crowded with brands making similar claims. This system clearly differentiates the brand and puts forward a unified and polished visual presentation of the product. The introduction of a unified POP program establishes the permanence and legitimacy of the La Sportiva brand in the US market.

The displays rolled out with an initial order that was comprised of Shoe Shelves, Shoe Risers, Shelf Talkers, Wall Signs, and Countertop Signs.