Concept Designs

CHALLENGE

Develop a POP display program that visually represents the personality of K2 and promotes try-on and sell through. Utilize materials that give the display a finished look, but do not compete aesthetically with the technical features of the skate. Create a modular skate display and brochure holder that gives retailers merchandising flexibility and accommodates a graphic backer card. Engineer the display for high volume production and stay within strict budget requirements.

MARKET RESULTS

K2's new display program with its category specific backer cards and product info cards offers retailers the capability to customize their presentation towards the target customer. The skate display was the cornerstone for K2's program which included brochure holder, 3D holder, header cards, skate glorifiers, and in-store graphics. This program reflected the look and feel of K2 -- cutting edge products for personal freedom.

CHALLENGE

Develop a POP display program that visually represents the personality of K2 and promotes try-on and sell through. Utilize materials that give the display a finished look, but do not compete aesthetically with the technical features of the skate. Create a modular skate display and brochure holder that gives retailers merchandising flexibility and accommodates a graphic backer card. Engineer the display for high volume production and stay within strict budget requirements.

MARKET RESULTS

K2's new display program with its category specific backer cards and product info cards offers retailers the capability to customize their presentation towards the target customer. The skate display was the cornerstone for K2's program which included brochure holder, 3D holder, header cards, skate glorifiers, and in-store graphics. This program reflected the look and feel of K2 -- cutting edge products for personal freedom.

CHALLENGE

Develop a POP display program that visually represents the personality of K2 and promotes try-on and sell through. Utilize materials that give the display a finished look, but do not compete aesthetically with the technical features of the skate. Create a modular skate display and brochure holder that gives retailers merchandising flexibility and accommodates a graphic backer card. Engineer the display for high volume production and stay within strict budget requirements.

MARKET RESULTS

K2's new display program with its category specific backer cards and product info cards offers retailers the capability to customize their presentation towards the target customer. The skate display was the cornerstone for K2's program which included brochure holder, 3D holder, header cards, skate glorifiers, and in-store graphics. This program reflected the look and feel of K2 -- cutting edge products for personal freedom.