Concept Designs

CHALLENGE

Design a POP merchandising program for FILA's debut in the competitive inline skate market. Several interchangeable pieces are needed to work within any retail environment. The displays must communicate innovation and emphasize quality, attention to detail, and commitment to excellence.

MARKET RESULTS

As the newest entry into the highly competitive skate market, FILA needed to make a strong impression and provide a POP system that retailers would be excited about. The debut of the pieces won overwhelming praise both domestically and internationally and served as a solid foundation on which to build their new product line.