Concept Designs

CHALLENGE

Easton is one of the most respected brands in the specialized world of high end bicycle components. Their products sell at a premium and are prized for their superior engineering, light weight, and high performance. But their presence at retail needed to be unified and elevated. Because bike shops are notoriously crowded and components can be widely scattered, Easton needed a comprehensive and cohesive system of displays that could function together or separately. And in either case the Easton brand needed to be strongly emphasized and reinforced.

MARKET RESULTS

This wide ranging system of display elements accommodates the full spectrum of Easton bike components. Easton Wheels, Seat Posts, Stems, and Forks are displayed on slat wall with innovative brackets that show off the product and emphasize the brand. A unique acrylic and steel Display Tray can present a variety of Easton products in a display case. Unique acrylic and steel Component Holders fit in the Tray and can cradle Handlebars, Stems, or Seat Posts, literally elevating the products above the competition. A wall mounted bracket presents Easton's signature Handlebars at an inviting angle, while a clear acrylic hood locks the bars in place to discourage pilferage. And above all of these pieces, a striking, dimensional Wall Sign fashioned from steel and sintra further reinforces the brand.