Easton Technical Products has long been recognized as the leader in high impact, technologically advanced arrows for bow hunters and target shooters alike. Easton sought to strengthen the retail presence of both its Easton and Beman brands with displays that reinforced their leadership position.
There were a number of challenges that each display needed to meet. It had to hold up to 36 dozen arrows. It needed to have a small footprint to fit in often crowded retail environments. It had to be mobile and easily moved around a store. Strong branding was required. An interchangeable Selection Guide needed to be easily viewed and readily updated.
Easton and Beman arrow sales have increased dramatically, as retailers now have a visually appealing merchandising center that draws the customer to the product, presents it logically, and encourages interaction. It keeps inventory arranged neatly, and makes it easy for the retailer to re-stock as necessary. The durable, solid design ensures years of dependable use, adding to Easton’s return on investment.
An initial run of Easton and Beman displays rolled out to specialty retailers, archery stores, sporting goods stores, and outdoor stores. A re-order followed shortly thereafter.