Design a freestanding tower and modular shoe display for Converse's new line of shoes and clothing. The display must have strong brand presence and have the ability to change its look seasonally. Tower should have small footprint while being able to accommodate variable number of SKU's and apparel.
Retailers loved the new display. Its construction allowed them to "see-thru" the display providing more store visibility. And its small footprint hasn't compromised its effect. Standing over 6' tall, the tower allowed Converse to capture floor space and establish brand presence in the highly competitive shoe market.